Digital-only releases functionally have an infinite number of copies, which means that one never has to worry about having too few of them on hand. The marketing increasing the sales is moot if not enough CDs are produced, while producing too many of them only to have them not sell can mean a net loss of a lot of money. All other marketing methods have a chance of making more or fewer sales than a digital-only release would, but require to produce physical CDs, which have a cost. Its main advantage is that no money is spent on making copies to sell.
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